Twitter now integrated with Twine

As I had discussed from my previous post about how Twine has moved into the web 3.0 category, it is interesting because I was just researching on any latest news that has been happening in the web 3.0 world and I had stumbled on this article stating that Twine has now integrated with Twitter in that you can tweet as well as twine. It amazed me because I never would have thought that this concept of the Semantic Web would expand in such a short time.

So how can Twine integrate with such a large website already? This is what I kept asking myself but as I read the article I began to understand the logic behind it all.

Basically, how it works is that you can add anything to Twine (which can be made visible to the public) and it can be optionally sent to your Twitter account as an update using a TinyURL. Your follows will then be able to see this link and they may be able to click on this link to view the item that you had added in Twine. But to do all of this, you have to configure both accounts in Twitter and Twine. You then set the preference to automatically tweet everything that you want to twine, or to only tweet when you want to.

With this new and improved feature, you can also send bookmarks to Twitter from the Twine bookmarker and also from the Share button in Twine.

So far it has been tested and because it is such a new feature, there have been a bug or two and it took a few days to fix. However, that was in March this year and I am sure that by now, the problems should be well and truly fine tuned.

For this to become bigger and better, a suggestion has been made to enable pulling out your tweets and putting it into twine. Another idea is to allow users to tweet from a twine to a particular twitter account. So an example would be to create a Twitter account for a particular twine you have, and then have everything that is added to that Twine to get tweeted to that twitter account.

Many alterations are to be made in the near future but overall, this has been a great step toward the web 3.0 and the semantic web. It will be very interesting to see what other features they decide to add later on down the track. – for more information on this change


Twine – the new 3.0

Twine is a new semantic web application which enables people to share both knowledge and information. It has aspects of social networking, blogging, wikis and knowledge management systems, but the defining feature is that it is built with semantic web technologies.


When you first enter into the site, it kind of looks a bit like Wikipedia, where you can click on an item of your interest and then find out more about it. However, it is more than just a site to find information on. The aim is to connect with other people to share and organize information that you’re interest in.

The features of Twine are that you can add content via wiki functionality, you can email content into the system, and you can also collect something (such like a book object). It also includes bookmarks, pictures and also videos. The power of Twine is that you can create many Twines and share insights, links, posts and other content within that same Twine. Others interested in that same topic may like to add comments, additional links, posts, blogs, videos and even more.

Twine is aimed mainly at professionals and teams. Content providers are also becoming interested in joining because their own data can be turned into Semantic Web Data and may also be re-used.

I personally would say that Twine is becoming the new 3.0. Even though the Semantic Web is quite a new terminology, Twine helps users understand this concept by allowing people to share, organize and discover information based around their own interests.

Several technologies have also been used behind the scene of the simple interface such as the RDF and OWL.  To have a little understanding of RDF, all information within Twine (whether it’s about a particular object, note, person, note, bookmark, email message etc) are expressed in a set of tuples – that is, statements that are being made about a particular resource, mainly a web one.

OWL is used to define the properties and classes that are used within Twine and also what use it has within the site. Twine defines various onotogies and also leverages a much larger definition set that is produced by the W3C. For more information about RDF and OWL, go to

It will be very interesting to see whether Twine becomes a very popular application in which businesses will use. Already, we are starting to see the change that is happening of introducting new web applications that are relating to web 3.0. I believe that it won’t take many years before a majority of programs will be created using the concept of the Semantic Web.

Becoming successful in blogging

Blogging is becoming the most popular way of communication and this has been shown in many articles whether it be on the internet or just even in magazines.  What people are trying to get across is that blogging is about building your own personal brand and also developing a unique voice.

Branding is a term that has been discussed quite a fair bit in this Enterprise unit. By learning and understanding the concepts of how to build your brand has helped me in understanding why blogging is quite an important communication tool.

Blogging to the top

This article, which I found in a magazine (Bmag), describes how blogging can make someone quite well known; whether it is within a business or if you are searching for a job.

What I find interesting in this article, is that they have given 5 tips towards blogging that could make you become successful and more confident within yourself. One of the tips they have said, is to develop your own unique voice – that is to have your own brand, you must create your blog so it reflects who you are as a person and the things that you are truly passionate in.

One thing I learnt from reading this article, is that blogging is not just about writing about something that annoys you or you want to brag on about, it has a purpose in that it aides in discovering a person’s identity either in the direction they are willing to take in life or just by wanting to learn more about themselves just by what activities interest them.

Being a successful blogger is all about how passionate you are about a particular topic and also how much your story resonates with the reader. It should be something that is an enjoyable thing and this should be reflected in your blog. You don’t have to be a master at blogging (cause I certainly am not) but to have fun and to put your view out there, will defiantly help in branding yourself.

Isnack 2.0 wanting to appeal to the tech savvy people??

After hearing about the new name created for the vegemite, like nearly a lot of people I almost screamed. This name does not at all make the newly created vegemite unique. It is pretty much making it a name that represents the modern world.

But after reading that the person who came up with the name works in IT, in fact, he is a web designer, I kind of saw why that sort of modern title would be created. According to the person who created it, he said that the term Isnack would appeal to a younger tech-savvy generation because they use other products that start with the letter “i” such as an iPod or an Iphone. But in my opinion, appealing to a tech savvy generation has nothing to do with the technology of this product. It is vegemite for god sake and there is nothing technical about it. Vegemite appeals more to the generation of little kids and there is nothing worse than children asking for some Isnack 2.0, when simply…they don’t understand what the name actually means.

At least now with the new name that has been thought of, it actually symbolizes what the product is about and what it tastes a bit like…cheese.

I just hope that in the future when the public get to decide on a name of a product, don’t try and relate to something that will resonate with a type of generation, such as people who are into technology because it is not going to work and will put people off buying the product.

The best alternative is to just keep it simple and to the point.

Web 2.0 within the business

Web 2.0

This is a really interesting article that I had found on the internet that explains how businesses are utilizing web 2.0 and how it is the main source of communication. This article also ties in with the content that is being taught within this unit in that it discusses some tips on creating podcasts, and also how to write a blog in a way that will enhance your own personal brand.

The way that interaction occurs between customers and also staff within a workplace has changed significantly since this concept of web 2.0 has been introduced. A company website that is simply classified as a purchasing site is seen as not all that exciting and new. More of the progressive companies are using their site as a way to stimulate discussion and community around their brand, products and services, and as a result, are producing valuable customer insight.

Web 2.0 benefits

To grasp the idea of how popular web 2.0 tools have become within businesses, a recent survey has been completed to show what companies around the world have benefited in using web 2.0 technologies.  It has been shown that when it came to customer-related benefits, blogs were the most useful tool, bringing the benefits to 51% of the responding companies. This was then followed by video sharing and social networking, which came to 48% and then RSS feeds came to 45%.

Interestingly enough, talking about utilizing web 2.0 for an internal purpose, video sharing came in as number one with just under half and then the blogging followed with 47%.

Just by looking at the different articles and surveys that are written not just on the internet but in the paper, it is interesting to see that web 2.0 and also the way we communicate has an effect on the way we live. Especially in regards to businesses where they are being taught the skills on how to become a confident blogger and how to build their own personal brand.

Over the next 10 years or so, it will be very interesting to see how the world will be communication to one another and whether or not things like podcasts, blogs and even wikis will revolutionize the world.

Games taking over social networking sites

Recently, I was in Google researching some information for one of my assignments and I had randomly discovered an article that had been recently published about how games have been taking over social networking sites such as Facebook and MySpace. After reading the article, I was a bit thrown back at how social websites are being used beyond the meaning of actually “networking” and also creating a community. These popular websites have instead turned into a network for games. I have noticed that recently Facebook has created many forum games such as Farmville, Mafia Wars, Yoville and the list just goes on. I must admit that I have become addicted to the game of Farmville simply because I find it entertaining and it also gets my mind off doing other things such as studies.

An article about gaming taking over social sites:

One other aspect on this topic that I find interesting is that this idea is pretty much a win-win situation for both the social networking company and also the user that plays the game.

The gaming companies launch their game application on pre-existing social networking platforms such as Facebook/MySpace. This marketing strategy then gives the companies access to millions of potential customers, thus increases many regular users that visit the site.

An obvious advantage for the users is that it provides them with entertainment and also playing the games help to strengthen social ties with friends that they may not spend much time with or talk too often.

In my personal opinion, this subject is quite a difficult one about deciding whether or not games should be taking over the social networking sites. Even though the internet is the most popular resource for many people and this is where many people play games, I do find that providing games on social sites really defeats the purpose of what a social network site aims to achieve; and that is to interact with other people and to also create a community of friends.

This has now got me thinking about how controlling social sites are, and how adding new features and attracting people in using the new applications is a smart way in creating more revenue for the company. Looking at the big picture of all of this, it is actually quite scary to think that in a few more years’ time, what other applications will be added to social sites to create more revenue and also increasing the amount of users that will use the application….

Assignment Checkpoint

I can’t believe how time has just flown so fast this semester. It is quite scary to think that there are only a few more weeks till there is a mid-semester!

Overall, this subject for me has been quite interesting for me in that I have never blogged anything in my life. However, after using it for this subject, it has opened my mind up in thinking how blogging can unveil what thoughts you have on a particular subject. And talking about that, as much as I have put this blog post off, I think I may have to write this reflection post on how I have gone so far with this subject.

  • Practical ability to leverage off web 2.0 to enhance personal branding

Before starting this unit, I have never created a blog account or ever written one. I have found that since attending the lectures as well as producing blogs that relate to the subject matter, I have come quite a long way.

Using many web 2.0 tools such as Facebook, twitter (don’t use that often), Skype and now recently blogging, has helped me enhance my own personal branding. Searching my name into Google, has been a very interesting exercise and has helped in understanding the way in which web 2.0 works and how it could be useful for my future career.

  • Manner and Consistency of participation in weekly workshops and your contribution

To be perfectly honest, the consistency of posting blogs has not really been of a high standard as I would like. In saying this, I do follow the workshop activities that are posted each week and the additional work that is asked (e.g. like reading extra material) I do complete as I find this very interesting in learning all about enterprise 2.0. The instructions on the have aided me in the topics that I could talk about and also what sort of topics I can write about that aren’t on the activities.

I have contributed to comments, mainly to blogs outside of our Enterprise 2.0 community. The reason being is that I thought that the more you get yourself out there with interacting with outside blogs; this would be easier in branding yourself. Obviously this isn’t really working as I haven’t received many comments or any feedback on my blogs. I might have to change this in that to comment more regularly or provide more blogs.

  • Ability to appraise Web 2.0 strategies and solutions for organizational and personal success

Having prior knowledge of web 2.0 (from the subject of this last semester), has given me an advantage in understanding the concept of Enterprise 2.0 and the way it is to be used within an organization.

To have a greater knowledge of Enterprise 2.0 and what the difference is between web 2.0, I have written a blog post on what the major difference is. By doing this, it aided me in understanding how enterprise 2.0 is utilized within an organization.

I also make a point of reviewing the lecture slides and researching more about the particular topic (e.g. Micro blogging.) I believe that by doing this, it has broadened my thinking towards the subject and the whole concept of enterprise 2.0.

  • Ability to engage successfully with the wider community (including people outside of QUT) using web 2.0 tools and techniques.

This criterion is the only one that needs improvement with trying to be consistent with commenting on other posts.  Blogging for me is a new concept and has taken a while to get my head around. I know that probably is a really bad excuse but there’s no other reason that I can think of. However, I have contributed my opinions to other blogs that have been outside of the community. These were blogs that I have looked at while researching for my own post.

What I also have found out is that the more I contribute to other blogs, the more comments I will receive by not only other students completing this subject, but other people outside the community who are living in the Enterprise 2.0 world.

By saying all this, this is another idea in getting your name out there…and it’s called personal branding by commenting and interacting with others.

This has just given an overview on how I have gone in the criterion so far. From now on, especially in the break coming up soon, I hope to improve the areas that I feel needs working on and hopefully this within the future; I will use blogging as a way to communicate my ideas.

Difference of Enterprise 2.0 and Web 2.0

This is a question that I had asked myself before starting this unit of Enterprise 2.0. Having already some knowledge about what Web 2.0 is and how it works, it made me wonder how different Enterprise 2.0 was compared to this. After going to the lectures for this subject and learning about how Enterprise 2.0 was used, it made me more fascinated in wanting to understand more about it.

Web 2.0, is defined as the second generation of the World Wide Web, meaning it incorporates collaboration, information sharing and also user-centered design on the internet. The concept of this term “Web 2.0” has been known to be a marketing buzz word or even a paradigm for the internet.

Tim O’reilley, who is the founder and CEO of O’Reilley media, describes a more in depth meaning of Web 2.0 and the patterns that are associated to it.

Enterprise 2.0 on the other hand, is a term that is described as a system of web-based technologies that enable people to collaborate and/or form online communities. This concept is quite hard to describe but to put into simple tools; it is utilising Web 2.0 tools within a large organisation.

There are apparently 6 components that are used with the Enterprise 2.0 – this term is called SLATES.

More insight about SLATES can be found in the article of Enterprise 2.0 – The dawn of Emergent Collaboration.

However, now we have already established the meaning behind both terminologies, let’s answer the original question on what the difference between the two are.

Of having learnt and researched what both these are and how they operate, it has made me come to the conclusion that the major difference between the two is that Enterprise 2.0 is more than just about what type of tools people use. Instead, it is known to be a free form use of social platform that are used inside organisations. Compared to Web 2.0, where it focuses on how software gets developed by using these tools, Enterprise 2.0 is more focused on how it gets used and the interaction it has between multiple users and the programs that they use.

Enterprise 2.0 also pays more attention to what types of tools will be useful within an organisation which as Web 2.0 is about working out what tools are best to use by the general users.

More about the difference of these two terms can be found in the discussion that Andrew Mcafee had in this video.

Twitter is a waste of time

Twitter is a micro-blogging social networking tool that allows people from all over the world to interact with each other by sending and receiving so called “Tweets”. The messages that are posted must be a maximum of 140 characters (which is also the limit for a standard SMS message) for other people to view. This could become a problem as people are restricted in sending long messages to each other and must try to say something that will not exceed the character length as well as making sense.

I have my own twitter account but that was for an assignment that I worked on last semester that incorporated using this tool. One of the assessments for the web 2.0 unit was to constantly post messages about the topic that was talked about from the previous lecture.  All throughout the semester I had tried to become enthusiastic about using this as a way of communicating our ideas about a particular topic, but how can you if you have to try and squeeze all of your thoughts into one single sentence as to speak. I had so much trouble trying to write so many ideas down in 140 characters. It’s just not possible if you ask me and is a waste of time!

To this day, I still don’t understand how Twitter is supposed to work. You send a message to one of your friends and pretty much the post is automatically sent to every one of your friends home page. Personally, I believe that this service doesn’t provide an easy way to send private messages.

Like the other services such as Facebook, you create a profile page and then add different photo albums, write about yourself, and also send messages that are like emails to another person. This, I believe is making your profile become a personal one that is about no one else, but you. Twitter on the other hand, doesn’t have many of these applications; in that you can’t share photo albums with other people and can’t send long messages. Just by writing about it, makes me feel so unenthused about the whole idea about Twitter.

One interesting video in which I discovered was an interview that is done between David Letterman and Kevin Spacey, which talks about Twitter and the type of things that it does.

One point that stood out to me from this video was that if a person explains to another who has never used Twitter before, what it is all about and the features it has, it takes them quite a while to try and understand the whole concept and what it can do. Sometimes, people may think that is sounds pretty useless and is a waste of time. And this is exactly what David Letterman thought of the whole idea. And so do I!

RockTheJob and Google

RockTheJob is a video blog site that gives advice to students on how using social and media tools can help build your own personal brand. It also aides people in finding your dream job by just getting out there and making yourself known to the world.

One of the videos that had fascinated me the most was “Own the Front Page of Google: Episode 9” where Nick and Rob discussed how people (i.e. mainly employers) can easily find information about oneself just by typing in the persons name into Google. This could be a Facebook account that you have signed up to or even a blog site that you have created.

This information could also be used to an employer’s advantage as they can see what type of person you are just by looking at your blog etc and also whether or not you would have the required skills that are needed to become successful in a job by just observing at the type of information they find.

After viewing this video, I decided to do some investigation myself. I went into Google and typed my name and the first thing that came up with Facebook, saying that I had an account. This wasn’t much of a surprise to me considering the popularity of this site and also the constant updates that I have on my profile (linking back to RockTheJob’s video, Goggles loves fresh content and will help in getting high ranks). Then for the second and third link, it stated that I had an account with Twitter and Netvibes.

However, refining the search results to look within Australia, it did come up as a surprise in that the first link was the Blog list on Wiki for this subject on Enterprise 2.0. The only conclusion I can come up woth on that is that I have accessed that site recently.

Overall, I had found that by watching the video and then doing the test, it had opened up my mind as to how different technologies work and the impact that it has on finding out about oneself. Using web 2.0 tools and experimenting with them such as creating an account, does help in boosting your popularity when searching for yourself on Google. Even though this may seem fun to do, you still have to be very careful when wanting to expose your life out into the world. The reason for this is that the internet is becoming the main source in finding out about people and whether or not someone is suited for a specific job.

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